Music for all of us it's about predicting where the consumer is going and getting half of it right Music one of the things we want to do is create ads that don't suck the embracing change creates great possibility I'm Alan Hart and this is marketing today Music today on the show I've got Augustin foo agust n's an industry-recognized thought leader in digital strategy and integrated marketing and former chief digital officer of omnicons healthcare consultants in Group agust n's research has been quoted by a number of guests that I've had on this show from Bob Hoffman to mark Ritson and others so I thought we'd go to the source today and figure out what ad fraud is all about we go a little deeper understanding where the fraud comes from what mechanisms or platforms are most ridden with fraud today and more importantly which marketers be doing and where does the money flow I hope you enjoy this show and learn a lot more about ad fraud on today's program well agustin welcome to the show thanks Alan glad to be on well tell me a little bit more about your background and how you got to where you are great well you know as I said we've I've been in the digital marketing industry here in the trenches of New York since the very beginning so mid nineties way back wet and we still had to convince clients they needed websites but now fast forward 20 plus years we've seen enormous growth and enormous changes in digital marketing and in the last couple of years we've seen the rise of programmatic so the analytics that I typically use for marketing are now all being affected by fraud you know in the bots and the activity...
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